SEO For Veterinarians or ” Vet SEO ” – Helping You Get More Furry Patients

SEO For Veterinarians or Vet SEO

SEO For Veterinarians, Vet SEO

As a veterinarian, you know that the easiest way to get animals to come to you when you desire is by giving them a treat! Whether it’s a cookie for a dog, an apple for a horse or top quality tuna for a cat, they just can’t resist coming to you once it’s right in their faces. The same principles apply for those who are searching for a veterinary practice online – if you put it right in front of them, and it looks appealing, they will click. The best way to organically get your clinic in front of their eyes is through Search Engine Optimization (Vet SEO), you need to use both “On-site” and “Off-site” SEO that way, when they search Google, Bing or Yahoo! for specific terms, for example, “Veterinary Clinic, Des Moines”, your site will come up as high as possible in the rankings!

How Vet SEO Can Help A Veterinary Website

Once you have taken your first steps in creating an online presence for your practice by setting up an amazing veterinary website, the next step is driving as much traffic to the website in order to increase your chance of new client conversion. The basis of SEO is by using a combination of industry-specific keywords that people looking for your business may type into a search bar, i.e., Veterinarians in Atlanta, Horse Veterinarian St. Louis, Dog Surgery Washington. Through a systemic approach of relevant content, backend meta-tagging and infusing these important keywords throughout your website, the more likely the search engines are to display your website to those who are searching for it. Search engines are designed to do the best job possible at combing through millions of websites in milliseconds to find the best answers to a search question. By adding Vet SEO throughout your website, you are able to answer those questions better, thus putting you ahead of other veterinary clinics in the Google rankings.

How is Vet SEO done effectively?

Core Web Services has years of experience in integrating SEO optimized terms, keywords and content into both the visible and backend of your website. While it may seem like a simple concept at first, professional SEO optimization is a very strategic and in-depth process that includes substantial keyword research to find out what people searching for veterinary services are inputting into a search box, properly hyper-localizing terms so that those seeking animal health services in your area will find you more efficiently and properly integrating all the wording to look organic. Many veterinary clinic websites may simply try to “over-stuff” keywords throughout their site, making it very confusing and unnatural for readers. Also, because Google’s algorithms are so intelligent, they actually penalize websites that wrongly overuse keywords, meaning they fall lower in the rankings.

Besides Keywords, how else does SEO drive new clients to my website?

Another major component of SEO that helps drive clients to your website is backlinking. Backlinking is an important aspect for driving traffic to your site because it includes placing links on relevant websites, such as veterinarian journals or area-specific directories, that link back to your clinic’s website. By increasing your presence through the entire online community, there is a much higher chance that if somebody is looking for veterinary services within your area and happen to be browsing the directory, they will make their way to your website. Google also recognizes these backlinks as an increased presence across the internet, meaning it gives legitimacy to your website. The more veterinary related blogs, journals, directories and classifieds that your vet website is included on, the better chance you have to increase your traffic, and ultimately your search ranking.

Start a Veterinarian Blog to Drive SEO

One of the best ways to increase the SEO and overall viewership of your website is to start a veterinary blog about your practice, the staff, the animals and anything else that can inform and engage potential clients. By creating a blog that touches on a wide range of topics that would be considered helpful to the animal loving community, you will be both helping your readers and helping yourself. The more that you help your readers with credible and organic information, the more likely they are to visit your site again, share your articles on social media to their animal loving friends and just keep you in mind as somebody that is well established in the veterinary community. Also, by writing blogs that properly infuse the SEO keywords that help increase your Google ranking on searches, you will continuously move up those rankings to the number one spot!

How can Core Web Services help me with my website’s SEO?

At Core Web Services, our goal is to create amazing websites, but also drive as much of the market’s audience to them. The more traffic you receive, the more clients will eventually start bringing you their furry little friends for treatment! That’s why we ensure that whether we have created the website for you or if you have an existing website that is ranking low on veterinary related search terms, we can offer you incredible Cost effective SEO services to bring you to the top. Using all the techniques described above, plus some secrets that we have up our sleeves, we utilize every possible method of SEO that can bring you more customers, whether it’s a coughing puppy or an injured horse.

Contact Us here to speak to a Core Web Services representative and discuss how we can bring your website to the top of the veterinarian search pages!

5 Reasons you should hire a SEO PRO

It is not a secret that the Internet has transformed our globe. Thanks to it, humanity has been able to progress in great measure in different areas of life. It is a very helpful tool for numerous of individuals. Recent statistics show that at the moment more than two billion people utilize it. This is definitely not shocking news at all, as anywhere one opts to go, there will more than likely be individuals of different backgrounds and ages logged in to the Internet via their mobile phone devices. Continue reading

9 Reasons You Should Hire a professional Web Designer

A website is one of the most important extensions of your business. Your website speaks everything about your business, so it must have an attractive design as well as features that keep visitors on your site. The primary goal of building a website is to create conversions and attract new customers. There are a number of important factors that must be considered during the development phase and these issues are best addressed by a professional web designer.

Here are 9 important reasons why you should hire a professional website designer.

First Impressions: your website is your online representative, so it must make a good first impression. The first question to ask is, would you build a brick and mortar shop, do all of the signage and interior designing for the shop? Most business owners would not, they would hire a professional in order to have the best image possible and the same concept holds true for your website. It is acting as your business card, your direct representative and an online shop, so image is everything. If your website does not have a professional image, you may be losing customers.

 

Skilled Designers: A professional web designer not only knows how to give your website a beautiful image, but they also know how to give it the image that is right for your business and its industry. A skilled designer will know the ins and outs of internet marketing as well as be creative. In order for your website to be effective it should be pleasing to the eye, unique, load efficiently, have clear and easy navigation and work correctly in all of the major browsers.

 

Time Saver: one of the best benefits of hiring a professional web designer is the amount of time it will save you. Trying to design a website yourself means you will have to learn exactly what it takes to create an effective website, go through several trial and error phases and deal with the time, energy and frustration required to complete the website. Creating an effective website requires learning a lot of information that goes well beyond basic HTML. Professional web designers are skilled and up-to-date in a range of areas, including communication, marketing, HTML, photo optimization, CSS, Java Script, search engine optimization and possibly several languages.

 

A Step Ahead of the Competition: Competition among business is as fierce on the internet as it is in brick and mortar businesses. If your competitors already have a presence on the web, they are already one step ahead of you, but if you launch a new website that is more appealing and more effective than theirs, you will have the upper edge. Not only does a professionally built website give visitors a great first impression, but it also gives your customers a reason to trust you and your business over your competitors.

 

Unique and Customized: There are literally millions of websites on the internet, so how are you going to make your website stand out? Investing in a decent template may be a cheap and quick solution; however, you also may be taking a risk on your website looking like hundreds of others. Furthermore, most of the features that are required for an effective website, such as galleries, contact forms, special scripts and forums are typically not available with a ready-made template. If you want to expand your website in the future, with a pre-made template you will most likely have to completely rebuild the site from scratch, just to include the additional features you want. A professional web designer will not only customize your website specifically for you, but they will also be able to add more features later on.

 

Effectively Communicating Your Message: Getting the message out about your business is critical for drawing in potential new customers as well as holding on to the current customers. A professional web designer is skilled and knowledgeable in how to properly communicate your message. Professional web designers are experts at marketing and will be concerned about how to effectively communicate your message by organizing all of your information in an easy to follow manner. Professional web designers will communicate your message through the use of fonts, colors, layouts, shapes and much more in order to convey the message you are attempting to convey as a representative of your business.

 

Draw Attention to yourself: A professionally designed website will bring favorable attention to your business. An attractive website not only brings in new customers, but it also gets you the attention of potential advertisers and professional peers. Remember, word of mouth and good referrals are the most powerful tools available for marketing your business and a well designed website can do this for you.

 

Be Present in the Search Engines: One of the most important factors of a website is the presence it has in the search engines. You can have the nicest website on the internet, but if it doesn’t have a good presence in search engine listings, it is useless. Ranking good in the search engines is important, because it is typically the primary way for potential customers to find your business on the internet. Search engines are kind of like a free and effective type of advertising tool. Professional web designers know how to develop your website in order for it to get decent rankings in the search engine listings. They will basically build the website to be search engine friendly from the ground up.

 

Browser Compatible: if a website does not show up the same way or it appears to be broken for visitors from different browsers, it is known as browser incompatibility. This is due to different browsers having different standards in regards to displaying web pages, so what looks perfect in one browser may appear as a jumbled mess in another browser. Professional web designers are experienced with making websites display correctly on a variety of browsers.

 

Your business requires your utmost attention, so if you have a trusted and professional web designer creating your website, you can focus on other activities of your business. Strategic planning, marketing, client meetings and other things critical to your business that requires your full attention, if you have a professional web designer, you can focus on these other things.

 

If you need help with your web design and web development, CORE Web Services is here to serve, contact us today, and get a FREE consultation.